Final Program

As of March 10th, 2015 *Subject to Change

12:30 p.m. – Registration Opens
1 p.m. – Conference Sessions
6 p.m. – Networking Reception



1 – 1:10 p.m.
Welcome Remarks

Guy Finley, Executive Director, Media & Entertainment Services Alliance (MESA)

1:10 – 1:30 p.m.
Metadata Madness! Driving Efficiency in the Media Supply Chain

Our afternoon of thought leadership begins with highlights from last year’s event and an update on the progress made through initiatives, strategies and collaborative efforts of leading standards bodies and the Hollywood, Broadcast and Madison Ave. communities.
Moderator: Guy Finley, Executive Director, Media & Entertainment Services Alliance (MESA)
Don Dulchinos, Executive Director, Entertainment Identifier Registry (EIDR)
Harold Geller, Chief Growth Officer, Advertising Digital Identification (Ad-ID)

1:30 – 1:45 p.m.
Metadata and Semantics Take Center Stage

There is a big change happening right now in how we think about managing metadata and the impact it can have – including powering the top new app in the nation. Far from the afterthought of administrative tagging, metadata is now critical to the digital marketplaces and the effectiveness of digital products. Semantic metadata is a new approach that brings the flexibility necessary to capture the complete picture and to create and manage the new and ever-changing associations and relationships. This session will discuss the impact of semantics on metadata and demo it in action, revolutionizing what metadata can do for content.
Matt Turner, Chief Technology Officer, Media & Publishing, MarkLogic

1:45 – 2:15 p.m.
KEYNOTE ADDRESS: USC Digital Repository and Shoah Foundation Visual History Archive

The technology that supports the USC Shoah Foundation, the custodian of the Visual History Archive, includes one of the fastest super computers in the world to help manage a 4+ Petabyte database of over 52,000 audiovisual testimonies from Holocaust survivors and other witnesses. With the guidance of a team of historians, technology professionals, software engineers and information management experts, the Institute developed a system to digitize videotaped interviews. The system then maintains the interviews in perpetuity in a format that is indexed and searchable by topic using key words and phrases. This process not only preserves testimonies for all time, but also enhances their scholarly value by making them accessible and easy to use in educational settings. The systems and processes used by the USC Shoah Foundation are now used by the USC Digital Repository to provide cloud services to collections from around the world. The USC Digital Repository consistently and accurately converts many types of physical and digital source material, ranging from paper documents and photographs to disk drives and video, into a broad range of industry-standard digital formats. In this keynote presentation you will learn how the expert archival staff works with USC students to help encode source materials, collect metadata, and catalog content.
Sam Gustman, Executive Director, USC Digital Repository

2:15 – 2:30 p.m.
Building Unique Workflows in a Content Repository

This presentation highlights the flexibility of a platform that allows users to quickly find content in a massive media inventory and take action on that content from simple web interfaces. Learn what went on behind the scenes of the USC keynote, and learn how to define and leverage your individual user’s time, interests and demand for content, to satisfy downstream requirements.
Danny Gold, Chief Technology Officer, Levels Beyond

2:30 – 3 p.m.
In the Beginning: Upstream Metadata Governance

The concept of descriptive and technical metadata as building blocks for production workflows continues to proliferate, but how do we govern across the lifecycle and integrate pre/production metadata at the enterprise level? Coordinating a data strategy with the myriad of studio and service provider inputs will improve the overall quality of the content, but what are the essential elements to focus governance on early in the asset’s lifecycle? What early data elements should be integrated into the content itself to ensure you have your best foot forward for future forms of distribution?
ModeratorErik Weaver, Production in the Cloud, Project Lead, Entertainment Technology Center (ETC), USC
Anthony Accardo, Director, Research & Development, Disney | ABC Television Group
Todd Burke, Principal Solutions Engineer, Adobe
Steve Cronan, Founder & Chief Executive Officer, 5th Kind

3 – 3:15 p.m.
Extract Value from Legacy Data and Systems with Semantics

How can content holders bridge the gap between their past and future? Leverage the data in your legacy systems without rewriting those systems. Harness the power of a semantic solution to provide enhanced MetaData Management (MDM) using nosql and triple stores.
Chad Chatfield, National Practice Manager & Senior Architect, Avalon Consulting, LLC

3:15 – 3:45 p.m.
Getting Content to the Consumer

A discussion of how video content distributors are using the DEG-EMA Media Entertainment Core Metadata and EMA Content Availability Metadata to streamline the digital supply chain to get more content to consumers more quickly.
Moderator: Sean Bersell, Vice President, Public Affairs, EMA
Ken Nevarez, Manager, Television Operations, Google/YouTube
Craig Seidel, Vice President, Distribution Technology, MovieLabs
Jim Taylor, Chief Technology Officer & Head Product Development, UltraViolet/DECE

3:45 – 4:15 p.m.

4:15 – 4:45 p.m.
DEG Update: Distribution and Data at the Studio Level

Analytics, discovery & cross-selling opportunities – how does better coordination and communication about metadata provide for a more engaged (and ultimately monetized) consumer? What drives the content holder’s strategy to continue their data innovation and raise the level of their data integration across multiple business units, providers and retail partners? Our panelists provide an update on their implementations of new standards, best practices and metrics to improve their odds of monetizing their content with consumers.
Introduction: Amy Jo Smith, President, DEG: Digital Entertainment Group
Susan Cheng, Senior Vice President, Content Management & Distribution, Warner Bros.
Ellen Goodridge, Vice President, Global Digital Operations & Product Development, Sony Pictures Home Entertainment
Mark Sgriccia, Executive Director, Programming & Distribution, Lionsgate
Thomas Stilling, Vice President, Worldwide Home Entertainment, 20th Century Fox Home Entertainment

4:45 – 5 p.m.
Taking the Madness out of Metadata Management

With so many data standards and protocols in use by content owners, interoperability is becoming the holy grail for metadata management. Content owners need their data and content management systems and APIs to seamlessly connect and talk to each other across the entire value chain. For film companies, that means contract, avails and metadata should link seamlessly to title and company registration at major film festivals, assignment of an EIDR number, and the different APIs for content distribution and delivery. This session will examine the ways in which major software developers, along with FilmTrack, are integrating services to help companies manage data more efficiently and collaboratively, allowing them to reduce work, streamline business processes and focus on the important aspects of their jobs… not the back office paperwork.
Jason Kassin, Co-Founder & Chief Executive Officer, FilmTrack

5 – 5:30 p.m.
Fundamentals and Fluidity in Assets

This session reviews software tools and innovations that address metadata’s impact on asset management and archives. How do providers and platforms work together seamlessly to handle innumerable assets both on and off the screen? Top of mind for most content holders are finding their most valuable assets and stars, in their finest moments and then making them accessible to the consumer as part of their overall content distribution strategy.
Moderator: Mary Yurkovic, Director, Smart Content, Media & Entertainment Services Alliance (MESA)
Duke Luper, Technology Director, Disney
Nina Smith, Digital Asset Management & Archival Strategy, Warner Bros.
Linda Tadic, Executive Director, Audiovisual Archive Network

5:30 – 5:45 p.m.
The Evolution to Dynamic Metadata

There’s a smart new team of dynamic metadata players that can keep up with the daily changes of the entertainment world better than ever before. They use the same bedrock of standardized descriptive metadata and IDs, such as EIDR, that you’ve come to depend on, but can now tell you more about trends and changes in popularity across multiple countries. How can you make the most of these new stars to better understand your business?
Bill Isbell, Digital Entertainment, Metadata & Technology Sales, Rovi

5:45 – 6 p.m.
Defining the UX: Where Data meets Style

Content holders and their distribution partners rely on the user to keep them solidly on course around a particular product. What are the key elements of data that need to be considered and managed effectively, that impact the consumer’s experience? This conversation will tackle the technology, pain points, and best practices that ultimately determine the outcome of the fan experience. How does this impact the bottom-line as content holders engage their customers in the content discovery and consumption?
Guy Finley, Executive Director, MESA
Jason Lambert, Executive Director, Content Licensing & Metadata, Sony

6 p.m.
Closing Remarks and WiTH Networking Reception

Join Women in Technology: Hollywood for the networking reception post-conference!
WiTH Logo FINAL Stacked

  • register

      On-line Registration is now closed – On-site available

  • Diamond Sponsor

  • Platinum Sponsor

      avalon consulting webgrab

  • gold sponsors

      Filmtrack 2014 small

  • Silver Sponsor

      Zaszou logo 2015

  • event sponsors


  • presented by

      DEG Logo
  • Association Partners





      AMIA DAS




      DigitalEMA Logo_HiRes


      ETC logo


      HITS-Society logo small


      HPA Logo