Padraic Boyle
Director, Enterprise Media
Major League Baseball Advanced Media

Padraic Boyle joined Major League Baseball in February of 2008 as part of the Information Technology Transformation as a Business Relationship Manager. In his role he was responsible with providing technical direction to the Business verticals of the Office of the Commissioner, and a technical liaison to MLB Productions and MLB Network. Reaching into his rich media background Padraic took on the role as Technical Lead for MLB and architected MLB’s Digital Asset Management system, the DIAMOND Platform, which was nominated for the 2012 Sports Emmy George Wensel Technical Achievement Award. The DIAMOND Platform is hosted in MLB’s Secaucus facility where it serves MLB Productions and MLB Network. DIAMOND also has a Cloud-based presence to facilitate video services for internal departments within the Commissioner’s Office. Prior to joining Major League Baseball, Padraic was the Vice President of Technology for Veneca. Veneca was a systems integrator with a unique set of applications which primarily addresses Digital Asset Management/Media Asset Management (DAM/MAM) solutions for the broadcast industry. Clientele included Lifetime Television, MTV, Scripps, Turner Broadcasting and the Paley Center for Media. Before Venaca Padraic worked for Lifetime Television and was heavily involved in the architecting, development and implementation of Lifetime Television’s Digital Asset Management system from the ground up – ingest and archive to tracking and repurposing content owned and/or purchased for distribution on Lifetime’s networks. Padraic was also the Co-Principal and VP of Technology for DataVision, a Systems Integration and Consulting company in the magazine publishing, financial and television broadcast industries.