Final Program

Event Schedule:

12 p.m.: Registration Opens
1 p.m.: General Sessions
5:30 p.m.: Networking Reception


1 – 1:15 p.m.
Welcome Remarks

Guy Finley, Executive Director, MESA
Christy King, Strategic Consultant, MESA and Conference Chair

1:15 – 1:45 p.m.
OPENING KEYNOTE: Rights Information in a DAM – Here is How We Did It

As content owners and distributors build larger repositories, copyright concerns have taken center stage in the management of digital assets. To address the management of copyright information, the New York Public Library has developed a rights metadata management system. This session will cover the information stored in the rights system, as well as how that information has been made programmatically actionable.
Greg Cram, Associate Director of Copyright and Information Policy, New York Public Library

1:45 – 2:15 p.m.
Rights Metadata: The Devil is in the Details

Content creators and syndicators have to keep track of content usage and further distribution – whether they own each title or not. How are media companies connecting disparate databases? How are governance systems being created? What are the business objectives in sharing rights, universal identifiers, and other shared metadata? What are the long-term business objectives to blending rights and other kinds of metadata together? Is rights data a place for a company-wide ontology or does that stifle the negotiation process?
Moderator: Guy Finley, Executive Director, MESA
Padraic Boyle, Director, Enterprise Media, Major League Baseball Advanced Media
Michael Jeffrey, Vice President, Market Solutions, Rovi
Sarah Nix, Director, Global Data Governance, Viacom

2:15 – 2:30 p.m.
The State of Rights Metadata Standards in the Industry: An Overview

A quick overview of the current state of rights and contract standards developments in music, publishing, and news sectors.
Bill Rosenblatt, President, GiantSteps Media Technology Strategies

2:30 – 3 p.m.
The FYI and ROI on Rights Management Systems

What are some of the ways your companies have begun to tackle rights management tracking? What are the opportunities for media companies who invest in significant rights management tracking systems? How are you addressing rights data in order to move toward automating (some) asset management/distribution tasks? This session looks at options and alternatives in the shifting rights management landscape.
Moderator: Bill Rosenblatt, President, GiantSteps Media Technology Strategies
Rick Hunt, Senior Director, Media Platforms, PBS
Jason Kassin, Founder and Chief Executive Officer, FilmTrack
Ed Klaris, Founder, Klaris IP

3 – 3:30 p.m.

3:30 – 4:15 p.m.
KEYNOTE CONVERSATION: The Culture Shift in Media Business – Why Contract Data is a Key to Opening Media Business Revenue

An early and much debated conversation in media asset management was around issues of rights protection in the form of DRM. However, long before the battle of whether and how to protect files from theft, we have to figure out who owns the rights to distribute content, where they can exercise their rights, and what the time period for those rights are. Two long-time contract rights interpreters will shed light on the business opportunities and realities of corralling rights contract data into systems of automation today. You will leave this conversation with great ideas on how to start a meaningful conversation with your legal and executive teams.
Chey Blake, Attorney, Chey Blake Law, PC
Elizabeth Scott, Chief Executive Officer, nRapt
Interviewed by: Christy King, Strategic Consultant, MESA and Conference Chair

4:15 – 4:45 p.m.
Contract Language: 50 Shades of Grey

This panel discussion looks at the cost of not being able to do business because of slow legal answers. Will legal issues hinder big data measurement and reporting objectives? What is “legal metadata?” How do we make “smart contracts?” How are metadata managers looking at rights management data and through what rights management systems and/or software tools? What are some of the ways of tackling the interpretive language of contracts to turn that data into the “black and white” answers required by computer logic to take action?
Moderator: Christy King, Strategic Consultant, MESA and Conference Chair
Felix Cisneros, Managing Principal, Olive Bridge Media
Rob Delf, Chief Executive Officer, Rightsline
Flora Lau, Managing Counsel, Publicis Groupe

4:45 – 5:15 p.m.
Getting Ahead of Review and Approval

The technology that manages the review and approval process sometimes turns into the default, or only, place where rights information is questioned and checked. Is this the correct place for further rights management expansion or should that data be managed in other ways? Can these processes be improved and accelerated with managed rights data through connected systems or software currently being developed? What methodologies are companies exploring to “knit together” disparate rights and contract information sources? Can the majority of rights contract information ever be treated like automated data, or will that kind of data always have to be reviewed by a human? This session examines these questions and more.
Moderator: Mary Yurkovic, Director, Smart Content Council, MESA
Marcos Bueno, Head of Vox Studios, Vox Media
Carin Forman, Director, Digital Photo Services, HBO
Gregg Guest, Vice President, Product Management, FADEL
Jason Pattan, Senior Director, Content Production and Technology Management, Viacom

5:15 – 5:30 p.m.
Closing Remarks

Guy Finley, Executive Director, MESA
Christy King, Strategic Consultant, MESA and Conference Chair

5:30 – 6:30 p.m.

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