Final Program

As of March 24, 2015      *Subject to Change

12:30 p.m. – Registration Opens
1 p.m. – Conference Sessions
6 p.m. – Networking Reception

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SESSIONS WILL INCLUDE:


1 – 1:05 p.m.
Welcome Remarks

Guy Finley, Executive Director, Media & Entertainment Services Alliance (MESA)


1:05 – 1:25 p.m.
Metadata Madness! Driving Efficiencies in the Media Supply Chain

Our afternoon of thought leadership begins with an overview of the various initiatives, strategies and collaborative efforts made by standards bodies and organizations in both the content and advertising production community. Each group (or acronym) represents a critical piece in identifying assets as part of the content lifecycle. As our industry converges, personnel and executives involved with content creation are working diligently to create an interoperable system of metadata that drives current workflows as well as new business opportunities in media & entertainment.
Guy Finley, Executive Director, Media & Entertainment Services Alliance (MESA)
Harold Geller, Chief Growth Officer, Advertising Digital Identification (Ad-ID)


1:25 – 1:45 p.m.
Metadata and Semantics Take Center Stage

There is a big change happening right now in how we think about managing metadata and the impact it can have – including powering the top new app in the nation. Far from the afterthought of administrative tagging, metadata is now critical to the digital marketplaces and the effectiveness of digital products. Semantic metadata is a new approach that brings the flexibility necessary to capture the complete picture and to create and manage the new and ever-changing associations and relationships. This session will discuss the impact of semantics on metadata and demo it in action, revolutionizing what metadata can do for content.
Matt Turner, Chief Technology Officer, Media & Publishing, MarkLogic


1:45 – 2:15 p.m.
KEYNOTE: Metadata Capital: Conceptual Understanding, Predictive Value
Metadata has a significant place in the cost/value paradigm. Researchers at the Metadata Research Center (MRC), College of Computing & Informatics at Drexel University, are at the forefront of studying metadata as an asset via the Metadata Capital Initiative. The keynote presentation will introduce the Metadata Capital Initiative to our industry and report highlights from work pursed with Self-Generated Health Information (think Fitbit!) and the National Institute for Environmental Health Science’s Viral Vector Core Laboratory. The session will also consider metadata capital implications for the media & entertainment industry as it relates to digital asset management. Attention will be given to metadata as a carrier of contextual knowledge, a valued product and service, and a quantifier of methods.
Jane Greenberg, Director, Metadata Research Center, College of Computing & Informatics, Drexel University


2:15 – 2:30 p.m.
Extract Value from Legacy Data and Systems with Semantics

How can content holder’s bridge the gap between their past and future? Leverage the data in your legacy systems without rewriting those systems. Harness the power of a semantic solution to provide enhanced MetaData Management (MDM) using nosql and triple stores.
Chad Chatfield, National Practice Manager and Senior Architect, Avalon Consulting, LLC


2:30 – 2:50 p.m.
Metadata Driving Dynamic Distribution
How does better coordination and communication about metadata provide for a more engaged (and ultimately monetized) consumer? What drives the content holder’s strategy to continue data innovation and data integration across multiple business units, providers and retail partners? This session provides an update on the implementations of new standards, best practices and metrics that improve the odds of monetizing content with consumers.
Thomas Stilling, Vice President, Worldwide Home Entertainment, 20th Century Fox Home Entertainment


2:50 – 3:15 p.m.
Getting the Content to the Consumer
A discussion of how video content distributors are using the DEG-EMA Media Entertainment Core Metadata and EMA Content Availability Metadata to streamline the digital supply chain to get more content to consumers more quickly.
Moderator: Sean Bersell, Vice President, Public Affairs, EMA
Ken Nevarez, Manager, Television Operations, Google/YouTube
Craig Seidel, Vice President, Distribution Technology, MovieLabs


3:15 – 3:45 p.m.
NETWORKING BREAK



3:45 – 4:15 p.m.
KEYNOTE ADDRESS: Simplicity and Innovation in the Media Supply Chain

Media is no longer about giving marketers what they want, when they want it, and at the lowest price possible. Marketers are looking for innovation and valued partners in the supply chain that can simplify multi-platform campaigns, improve cross platform measurement, reduce cost, enable interactivity, and increase transparency. The Association of National Advertisers (ANA) has been on the forefront of such game changing industry initiatives as Making Measurement Make Sense (3MS), digital fraud detection, Ad-ID and others. Their president and CEO will address the impact the changing media landscape has on brands and the increasingly important role metrics, measurement and accountability play in a marketer’s decision making process.
Bob Liodice, President & CEO, Association of National Advertisers (ANA)


4:15 – 4:45 p.m.
Developing a Strategy for Master Data Management

The M&E industry has tremendous amounts of big data but we are pathetically deficient in master data management. This session looks at how your master data strategy permeates the entire ecosystem and brings cross platform value. This enhances workflow, operations, administration, measurement and residual management.
Moderator: Harold Geller, Chief Growth Officer, Advertising Digital Identification (Ad-ID)
Jane Clarke, Chief Executive Officer, Managing Director, CIMM
Janice Finkel-Greene, Executive Vice President Buying Analytics, Magna Global
David Viviano, Chief Economist, SAG-AFTRA


4:45 – 5:15 p.m.
Fundamentals and Fluidity in Assets

This session reviews software tools and innovations that address metadata’s impact on asset management and archives. How do providers and platforms work together seamlessly to handle innumerable assets both on and off the screen? For most content holders, the key lies in finding their most valuable assets and stars, in their finest moments and then making them accessible to the consumer as part of their overall content distribution strategy.
Moderator: Mary Yurkovic, Director, Smart Content, Media & Entertainment Services Alliance (MESA)
Jane Greenberg, Director, Metadata Research Center, College of Computing & Informatics, Drexel University
Tony Gill, Global Director of Library Science & Information Management, AdPeople Worldwide
Dalia Levine, Information Architect & Librarian
Abigail Meisterman, Metadata Architect, Tiffany & Co.


5:15 – 5:30 p.m.
The Evolution to Dynamic Metadata

There’s a smart new team of dynamic metadata players that can keep up with the daily changes of the entertainment world better than ever before. They use the same bedrock of standardized descriptive metadata and IDs, such as EIDR, that you’ve come to depend on, but can now tell you more about trends and changes in popularity across multiple countries. How can you make the most of these new stars to better understand your business?
Bill Isbell, Digital Entertainment, Metadata & Technology Sales, Rovi


5:30 – 6 p.m.
Defining the UX: Where Skill meets Style

Content holders and their distribution partners rely on the user to keep them solidly on course around a particular product. What are the key elements of data that need to be considered and managed effectively, that impact the consumer’s experience? This conversation will tackle the technology, pain points, and best practices that ultimately determine the outcome of the fan experience. How does this impact the bottom-line as content holders engage their customers in content discovery and consumption?
Moderator: Alan Wolk, Chairman, 2nd Screen Society
Dave Perry, Vice President, Future TV + Cross-Platform Innovation, VH1
Ian Schafer, Founder & Chief Executive Officer, Deep Focus
Greg Smith, General Manager Ad Services, Deluxe


6 p.m.
Closing remarks and NETWORKING RECEPTION

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