Janice Finkel-Greene, Magna Global

March 17, 2015 · Posted in Speaker Bios 

janice finkel-greene_MagnaJanice Finkel-Greene
Executive Vice President Buying Analytics
Magna Global

At Magna Global, the strategic worldwide media unit of the Interpublic Group, Janice works with the Forecasting, Audience Insights and Investment divisions to manage and mine data for all media channels.

With over 20 years of experience, Janice is familiar with the entire media process from big picture overviews to the intricacies of unit level detail.

Focused on making large datasets available and actionable for users, Janice is a staunch advocate of finding technological solutions for media challenges. Her mission encompasses such data-driven enterprises as cross-media audience measurement, campaign tracking, media audits and programmatic buying.

Janice serves on several influential industry committees including the Coalition for Innovative Media Measurement, the Council for Research Excellence, the Media Rating Council and several key Nielsen Advisory Boards. She is also a past Mediaweek All Star in Research.

Prior to joining the team at Magna, Janice worked at Initiative in both Local Broadcast and Futures and Technology. She received her Bachelor of Arts degree from Douglass College.

Janice is a fitness enthusiast, a health-conscious cook, an avid reader and an expert knitter. She resides in New York City with her husband.


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