Guy Finley, MESA

Guy Finley145Guy Finley
Executive Director


Guy Finley, MESA’s Executive Director, started his career in the entertainment industry as a successful performer and producer, making music with industry giants such as Phil Ramone, Elliott Scheiner, and Dave Grusin. Guy joined the home entertainment industry as president of LFA, Inc., providing home video brand and business consulting services for a worldwide clientele. His firm represented JVC (Victor Company of Japan, Ltd.) in North America licensing the loading and duplication of VHS videocassettes bearing the VHS Logo Trademark. He became the director of operations for CDSA (then IRMA, International Recording Media Association) in 2005 where he pioneered the Daily News Portal, co-chaired the accountability sub-committee of EPCglobal Item Level Tagging Public Policy Steering Committee and helped form the Plastic DVD Packaging Standards Committee (authoring the standard used to certify packaging plants around the world).


Let the games begin!

Just as the NCAA Tournament grabs the spotlight for sports fans nationwide, a crew of several hundred data hoopsters will be gathering in LA in late March to address the often maddening and certainly game changing process of defining and aligning the fields of data that will help automate the new creative, production, distribution and business processes for the digital entertainment age.

We’re inviting the Most Outstanding Players in the metadata field to join together for the very first time  — to step onto center court to shoot, pass and score with their respective perspectives on how Hollywood and its network of partners can identify their content everywhere from the lens to the living room.

And because it’s Metadata Madness, we’re going to take these team stats and analytics and make it as exciting as the Final Four.

Stay tuned for more details but here’s a quick view of what we’ll be covering:

  • Metadata Madness! Driving Efficiencies in the Media Supply Chain: How metadata drives business value and the media supply chain.
  • Metadata Quality: What are the current standards, who is doing the work and where are they at in the process?
  • Metadata Value:  Real case studies of analytics, operational improvements, and consumer benefits that are being realized by today’s metadata.
  • Metadata Moves Upstream:  How are upstream producers and suppliers addressing production metadata needs and what impact will their work have on the entire downstream workflow.

Grab a beer and hot dog, make some noise and cheer on your favorite players at this year’s Metadata Madness, this first annual event for those of us in the content game who love setting the rules.