Final Program

As of March 20, 2014      *Subject to Change

12:30 p.m. – Registration Opens
1 p.m. – Conference Sessions
5:45 p.m. – Networking Reception


1 – 1:10 p.m.
Opening Tip-Off

Guy Finley, Executive Director, Media & Entertianment Services Alliance (MESA)

1:10 p.m. – 1:50 p.m.
Metadata Madness! Driving Efficiencies in the Media Supply Chain

Our tournament of thought leadership begins with an overview of the various initiatives, strategies and collaborative efforts made by standards bodies and organizations in Hollywood production community. Each acronym represents a critical team in the season of the content lifecycle. Cinematographers, engineers and technical personnel involved with content creation are all working diligently to create an interoperable system of metadata that drive current workflows as well as new business opportunities in media & entertainment.
Referee: Guy Finley, Executive Director, Media & Entertainment Services Alliance (MESA)
Players: Don Dulchinos, Executive Director, EIDR
Harold Geller, Chief Growth Officer, Ad-ID and Senior Vice President, Cross Industry Workflow, 4A’s
Craig Seidel, Vice President, Distribution Technology, MovieLabs
Dave Stump, Chair, Metadata Subcommittee of ASC Technology Committee, ASC

1:50 p.m. – 2:05 p.m.
Technical Time Out: Sony Pictures

This court-side presentation looks at Sony Picture’s overall metadata strategy and will address data creation, distribution, and consumption throughout the content lifecycle. Highlights, from their “point guard” on metadata, will analyze some of the key issues/questions our industry faces today to meet evolving business requirements across multiple teams within the studio.
JR Yasgur, Senior Vice President, Global Data Strategy & Operations, Sony Pictures Entertainment

2:05 p.m. – 2:45 p.m.
Preparing for the “Big Game”

Pre-production and production are profoundly impacted by the digital transformation underway in Hollywood. A panel discusses the importance of metadata as a building block for production workflow where knowing the fundamentals improves the quality of the game. What are the essential elements for every team to succeed in not just the game but the league/season? How can technology drive increased efficiencies in the pre-season so the workflow throughout the season matches the excellence of its star player (the content!)?
Host: Erik Weaver, Production in the Cloud Project Lead, ETC@USC
Players: Anthony Accardo, Director, R&D, Disney | ABC Television Group
Guillaume Aubuchon, Chief Technology Officer, Digital Film Tree
Todd Burke, Principal Solutions Engineer, Adobe
Alex Grimwade, Senior Vice President, Television Production InfoTech, Twentieth Century Fox Television
Jason Kassin, Co-Founder and CEO, FilmTrack
JR Yasgur, Senior Vice President, Global Data Strategy & Operations, Sony Pictures Entertainment

2:45 p.m. – 3 p.m.
Technical Time Out: Front Porch Digital
Capture – Process – Manage – Retrieve

A critical issue with metadata is that there is no standard taxonomy across the industry. Content holder customers repeatedly request assistance with metadata management so that they can better manage and monetize their assets highlights. Production teams tend to favor their own tools in creating much of the data, making it almost impossible to manage this at the enterprise level. This Technical Time Out will, for the first time publicly, present a software solution in its current pre-release state to demonstrate the concept, solicit feedback from attendees and provide a unique opportunity to fundamentally influence its developmental direction.
Phil Jackson, Chief Operations Officer, Front Porch Digital
Mat Ryer, Cloud Services Manager, Front Porch Digital

3 p.m. – 3:30 p.m

3:30 – 3:45 p.m.
Technical Time Out: Rovi
From Static Guides to Dynamic Analytics – The Evolving Role of Metadata

As entertainment has moved into the digital world, so has metadata, providing innovative use cases and solutions in a fast-changing, dynamic environment. This presentation provides a historical look back at where metadata has been and its evolving role from content creation through distribution as the core connector advancing the digital supply chain and monetizing assets.
David Yon, Vice President, Data Solutions, Rovi Corporation

3:45 – 4:25 p.m.
Nothing but Net: Quality and Performance in Distribution

Our panelists discuss how they have teamed up to implement new rules (standards), better plays (best practices) and new statistics (metrics) to improve the experience of consumers as they play the content game. How does better coordination and communication about metadata for a more engaged consumer.
Referee: Larry Wilk, Digital Ambassador, DEG: The Digital Entertainment Group
Susan Cheng, Vice President, Supply Chain Planning & Data Governance, Warner Home Video
Ellen Goodridge, Vice President, Global Digital Operations & Product Development, Sony Pictures Home Entertainment
Mark Sgriccia, Executive Director, Programming & Distribution of Digital & On-Demand, Lionsgate
Thomas Stilling, Vice President, Worldwide Home Entertainment, 20th Century Fox Home Entertainment

4:25 – 4:40 p.m.
One-on-One: EMA and Netflix

In our tournament today, distribution and retail are the stadiums/arenas/courts where fans watch their
favorite players in action. This one-on-one session discusses the importance of metadata to digital
retailers and distributors for both promotion and monetization in the content game.
Sean Bersell, Vice President, Public Affairs, EMA
Connie Lee, Content Operations Manager, Europe, Netflix, Inc.

4:40 – 5:30 p.m.
The Post Game Show: Accessibility for Archive and Preservation

The game is over but the work certainly isn’t done! This panel session discusses the latest trends in how metadata impacts the archival and preservation process. Top of mind for most teams are knowing where to find your star players and making them accessible post-game and post-season! Also, how does the last stage of the player’s lifecycle impact the initial stages of development and vice-versa. How does our industry deal with our legacy players and what does a vault of the future really look like?
Referee: Guy Finley, Executive Director, Media & Entertianment Services Alliance (MESA)
Anne Gilliland, Professor, Information Studies and Moving Image Archive Studies, UCLA Graduate School of Education & Information Studies
Linda Tadic, Executive Director, Audiovisual Archive Network
Josh Wiggins, Senior Vice President, Global Sales & Business Development, T3Media

5:30 – 5:45 p.m.
Highlights from the Tournament

A look at the critical moments in today’s tournament and a wrap-up of key moments from the discussions.
Larry Wilk, Digital Ambassador, DEG: The Digital Entertainment Group

5:45 p.m.

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      T3 Media

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